We paired up with Opening Ceremony to embed electronics in their collaborative shoe design with Adidas. The result was a piece aptly titled "Jump!"— sneakers that enable their wearer to leave both a physical and virtual path. One jump allows a post to Twitter, two jumps take a Google Streetview photo and posts it to Facebook, while three jumps enable the wearer to pin their personal Google map. The shoes are connected to an Android app on the Moto X via Bluetooth and are performed via a tailor-made app.
Photographer: Mathew Kelly
POPKALAB team: Ricardo O'Nascimento, Niels Sascha Reedijk, Simon de Bakker.
Commissioned by Moondial for Coolhunting.